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Nectar Hard Seltzer & Friends Celebrate AAPI month with Asian-Founded Brands

When co-founders Ryan Lee and Kay Kim first moved to New York, they felt disconnected from the lush environments they were so used to in California and Hawaii. They started Rooted in 2018 to reconnect people to nature, based on a firm belief in the positive mental, emotional and physical health benefits associated with having greenery in your space. Rooted in a one-stop shop that makes the plant-buying experience more fun, accessible, and sustainable. We’re proud to offer affordable houseplants homegrown at our greenhouse, shipped free, along with fresh, educational content to guide you on your journey.


Sometimes, we all need a little help to get our minds and body into the zone. That's why we make it as easy as chewing a piece of gum (or mint). At Neuro, we put nutrients that enhance your health and wellness into something intrinsically convenient, affordable, and portable so you can feel your best whenever and wherever.


immi is a better-for-you Asian American food brand that invented the world's first low-carb, high-protein, and 100% plant-based instant ramen. immi is co-founded by Kevin Lee, who grew up harvesting rose apples at his grandparent's Taiwan farms, and Kevin Chanthasiriphan, who grew up helping his grandmother run her Thai hawker noodle stand.


Bokksu delivers authentic Japanese food and lifestyle products to customers around the world. Founded by Danny Taing in 2015, the New York and Tokyo-based D2C company partners with traditional makers throughout Japan to share their craft with over 100 countries via its snack subscription service, curated market of premium lifestyle goods, and online Asian grocery store.


Fly By Jing is the first premium Chinese food company that brings thoughtfully-crafted pantry staples to the modern kitchen.


Sani is an apparel brand inspired by South Asian culture. We’re two sisters that started Sani because we wanted to find South Asian clothing that felt more like us - first-generation South Asian Americans that loved comfortable clothing, silhouettes that could be taken from an Indian wedding to our everyday wardrobe, and a shopping experience that felt like shopping with a friend. We started with formalwear for Indian weddings but always with an eye to bringing South Asian inspiration to the whole closet. Now Sani includes loungewear, bomber jackets, dresses, and more on the way. All the pieces are made in small batches by women-owned and run factory partners. We value our heritage and family, and when you wear Sani, we want you to feel like a part of ours.


Innovative, sustainability-focused, and whimsical knitwear brand.


The Plug Drink is an all natural plant-based functional recovery beverage with electrolytes that rapidly cleanses your liver of toxins, reduces unwelcomed symptoms after a night out, boosts your immune system, and keeps you properly hydrated.


Sanzo is the first Asian-inspired sparkling water made with real fruit and zero added sugar, artificial or natural flavors. Founded by Queens-born Filipino American, Sandro Roco, Sanzo has a simple goal: To bridge cultures by connecting people with authentic flavors and celebrating Asian fruits like Lychee, Yuzu, Calamansi and Mango.


Life's messy, your makeup shouldn't be. Youthforia is makeup made so safe, you can sleep in it.


A creator led luxury Barware brand focused on providing quality and stylish tools for bartenders.


The Sugar Lab is the world's first true digital bakery, run by a small team of rogue chefs, architects-turned-designers, and tech geeks in East Los Angeles. Our chefs imagine, our designers model, and our kitchen 3D prints. At Sugar Lab we create designs that create experiences. We believe that when people focus on something together, even something small, they make a moment last a little longer. We chase designs that expand that moment so you can share them with your friends and family.


Meet doe, the complete eye beauty brand that creates products to bring out your best feature :wink:. Inspired by the gentle nature of the female deer, doe ensures each and every product we craft provides cloud like comfort you never knew possible. Inspired by YOU, we encourage our customers to experiment with eye color, enhance their lashes or fully transform their look. doe, for your eyes only.


As brothers living between NYC & Bangkok, we grew up eating differently. We created Dang—แดง, named after our Mom—to share uniquely Asian-American snacks with the flavors and ingredients we love, including our famous original Coconut Chips, our Thai street snack-inspired Thai Rice Chips, and our Keto Friendly Bars. We’ve used inspiration from our Thai-American heritage to create Asian-American snacks so delicious you’ll say...“Dang, that’s good!”


Tired of the same repetitive flavors sold everywhere? Have big brand seltzers ruined your tastebuds with their weird artificial aftertaste?

하드Nectar Hard Seltzer: the first Asian-inspired hard seltzer featuring fruits like Lychee, Asian Pear, Yuzu, and Mandarin. No weird aftertastes and a set of Asian flavor profiles impossible to find anywhere else.